Capital at Play Features Yoga in the Park Summer Series
Just as yogis lengthen their limbs—arms, legs, fingers, and toes—with an intentional groan of muscles, so is the yoga industry expanding to accommodate more practitioners, products, concepts, and classes. As of 2018, some 36 million Americans practice yoga; between 2012 and 2016 alone, the number of practitioners increased by 50%. For all its spirituality, it’s also an undeniably capitalistic enterprise, and a profitable one at that: We spend $16 billion on yoga classes, clothing, equipment, and accessories annually, with the average yogi dolling out some $90 monthly to deepen their practice.
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